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Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

#1: Put your fan page URL in your email signature

How many emails do you send per day? Now imagine each email you send is a chance for someone new to find out about your awesome fan page!

This URL goes out on every email I send! Talk about free publicity!

#2: Write a blog post about your new fan page

Give your readers five compelling reasons why they should join your fan page. Don’t beg; just give reasons they’ll benefit.

#3: Tag other, well-trafficked fan pages in your updates

Their fans might see your page and you may get some cross-traffic.

#4: Ask your Twitter followers to join your fan page

Give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invite to come in and chat.

For example, tweet something like, “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://fb.me/awesomefanpage.” A nice and simple ask that will get results.

#5: Invest in Facebook ads

They’re easier than you think and you can spend as little (or as much) as you’d like.

#6: Put a fan page widget on your blog or website

You’d be amazed at how many people simply don’t know about your fan page. Putting it on your website (i.e., your home base) will get it in front of all of your website visitors. My favorite example of this is from Klout. It got me to Like them!

#7: Customize your fan page UR

Vanity URLs are a fantastic way to make your fan page memorable. Check this awesome fan page http://facebook.com/awesomefanpage. Vanity, baby!

#8: Put your fan page URL on your business cards

Combine offline and online by letting the people you meet IRL know about your fan page.

#9: Put a link on your personal Facebook profile

Put this under the “links” section. This is a “soft sell” of sorts, letting your friends passively know about your page. You might have forgotten that people actually check that part of your profile!

#10: Harness the power of your team

Have everyone in your organization put your fan page link on their personal profile.

#11: Ask fans to post a link

Ask all of your current fans to post a link to the fan page on their personal profile. As long as you don’t ask this often, I’ve found that people love to help out. Leverage the power of your existing audience and get results!

For instance, at Monk Development, we simply asked everyone to post a link to our company fan page on the same day. We doubled our average daily Likes because of one simple step.

#12: Put a tag in your YouTube videos

If you make compelling videos as a part of your content marketing strategy, throw in a well-timed fan page link at the end of your YouTube videos.

The Gregory Brothers, the geniuses behind “Auto-tune the News,” are some of the best social marketers around. They always include a link to their fan page (and other social networks) at the end of every video and make it a welcome addition to their content.

#13: Put your fan page URL on your Twitter profile background

Lots of tweeters still use the web-based version and your profile background is a prime piece of web real estate. Cross-advertise and use one social network to promote another!

CenturyLink does a great job of this. If you go to their Twitter page, you can clearly see where their fan page is located. They don’t make you guess, which leads to conversions!

#14: QR codes for your page

I bought the furniture for our house mostly because the store used QR codes to get me to their fan page. Once I got to the fan page, I was welcomed with a custom landing page that welcomed me to the store. It wasn’t elaborate, but it was creative and it worked! They engaged me as a customer both online (QR code leading to fan page) and offline (sales agents in the store), making sure I knew I was welcome. Smart!

#15: Use your fan page

Use the “Tell Your Fans” feature. With the tools built in to the fan page, Facebook allows you to import a contact file or import your contacts from Hotmail, Yahoo, etc. Good for when you’re just starting out and want to tell people you already know.

#16: Add a Like box

Place this in your blog/website sidebar. This is a given. A must. But when you do this,make sure you set the options to include face pile. That way, your Like box will show your readers how many of their friends like the page as well. Genius.

#17: Use targeted keywords in a Google AdWords

Use a keyword-based ad and direct people to your fan page. This is like Facebook ads on steroids. If you’ve never used AdWords before, it’s fairly straightforward.

#18: Redirect your webinar guests to your fan page

If you use GoToWebinar, you can choose to send registrants to a URL of your choosing after they sign up. This is where you let them know of the awesomeness that is your fan page.

#19: Put your fan page URL in your Keynote/PowerPoint slides

When I present, the last slide I show is my contact info, complete with our organization’s fan page. Most people are already on Facebook, so it’s a no-brainer togive them an easy way to connect with you.

#20: Last, and certainly least, invite all of your friends (if you must)

This is at the end for a reason. Pester your friends only as the nuclear option. I’ve given you 19 other ways to let people know about your fan page. Give your friends a break!

Don’t let the list stop there. There are hundreds of different ways to let people know about what you and your online community are up to on Facebook. Why not get creative and start a list of your own?

What are some of the most interesting ways you’ve seen people or businesses promote their fan page? Let us know in the comments box below and share what you’ve found!

 

By Justin Wise | Social Media Examiner

Expert SEO Services – HAPPY Hosting

Before I start I have a few facts for you, did you know that 1 in 3 Americans read blog posts on a monthly basis, more interestingly around fifty percent of these find the information they found on blogs helpful when making a final decision on their purchase.

When you actually think about the raw possibilities for your business this is an amazing opportunity to market your products and services. Is your business blogging at the moment? If they are not – what is there to lose?

One to one

Probably the first noticeable benefit to having a company blog is the connection customers have to the business; your blog is the perfect incubator for a relationship between both parties.

Interaction with the customer helps to build a more engaging customer and potentially a community of loyal customers who feel like they know the company on a personal level and on that note trust you and are more likely to make purchase directly from you over a competitor.

Blogging is one of the best ways of building a trusting and transparent business to customer relationship, a core thought for consideration here is that you can turn a reader into a buyer with relative ease.

Promotion

Blogging allows you to advertise in any way you like a product or service, you can tell your customer as much or as little about your offerings as you would like, compare it to other products, whatever.

This is not to say use your blog as a solely promotional tool, use it to get the customers to trust and respect the content and your brand, include your pitch, just don’t overdo it.

If like many established business bloggers you have built a strong relationship with a successful community, the messages you pass on will likely be more trusted and readers will accept your promotional messages, after all they are probably interested in making a well-informed decision and you can help them here.

Search Engine Visibility

Interestingly another positive reason to start up a blog is that it increases your visibility in the search engines for keywords, the more content you have the more likely phrases will be matched and you are featured in the results. If your content is good and useful to their sites and bloggers who share your articles you will essentially build higher authority for those pages and your site as a whole, which will likely link to products or services on your actual site.

Hopefully, my three reasons for getting your business blogging have helped to convince you that it is a good idea, moreover a vital asset to the business to customer relationship and the conversion from reader to customer and ultimately to repeat customer.

Do you have a business blog, or are you looking to set one up? I’d love to hear about your thoughts and experiences during setup.

Author: Isaac Bullen writes on behalf of Fluid Branding, producers of high quality Promotional Products. Trust Fluid Branding to supply all of your Promotional items including quality promotional sports bags.

Adelaide SEO Services & Internet Marketing