HAPPY Technologies

1. SEO  (Search Engine Optimisation ) results take time

Like many things, results take time. You cannot expect your optimised website to achieve results within a 24 hour (or even 1 month) time period. Great results take time. Search engine optimisation takes time – nothing worth doing happens overnight.

2. Update your web pages

Basically, any keywords which you want to be found must appear on your web pages and they must appear in the right elements on your web pages.

The most important elements to optimise are as follows (in order);

• The Title Tag
• The URL of the web page
• The Meta Description
• H Tags
• Image Alt Tags

3. You don’t just need links – you need the right links

Good backlinks are the key to high rankings and prioritisation on Google. Backlinks are like votes; the more quality backlinks that point to your site, the higher your site will rank with Google. The links to your website should ideally be from related websites and they should contain your keywords in the link text.

4. Choose your keywords carefully

Optimize your website for keywords that attract your target clientele, eg. “Adelaide Accountant” or “Certified Practicing Accountant”, not simply “Accountant”.

Some useful free keyword research tools which may assist you are:

• Google Keyword Tool
• Google Suggests & Instant
• Google Insights
• Google Trends

5. Be Realistic

Getting your business on the first page of Google for a highly competitive keyword such as “cafe” or “electrician” is possible but your competitors will be established websites with numerous backlinks. You will find it very difficult to outrank these pages. Ideally, start with less competitive keywords and then proceed to the more competitive terms. You need to gain the trust of Search engines before they will give you a high ranking for these competitive keywords.

6. Set the right goals

The purpose of search engine optimization is to obtain high ranking for your business, using the right keywords, so that your target clientele will be directed to your website. The goal you are working towards with search engine optimization is  to increase your sales. Make sure you maintain records, track your progress and review your strategies against this goal.

check out our Online Marketing Plans and SEO Services

Information provided by PC HAPPY
www.happytechnologies.com.au

Phone: 08 7070 0500